Innovative Funding Services announces company name change to Tresl™

Location: San Jose, CA
Date: 2020-05-12

Innovative Funding Services (IFS), a Fintech leader specializing in auto finance, has announced that the company will begin operating under a new name and, effective immediately, will be known as “Tresl™”.

The new name and rebranding reflect the unwavering commitment the company provides to its customers and its vision to empower customers to live independent, fulfilling lives by connecting them with beneficial financial resources.

CEO, Christine Pierson stated “After more than a decade of continued growth and company evolution, we felt it was time for our name to more suitably reflect our mission-focused brand. We connect seekers and providers of finance, and support all aspects of those connections. Similar to the support of a bridge (sometimes known as the trestles), Tresl™ connects its customers to the financial resources they need, as they need them. Our new name will help us speak to a wider audience as we carry out strategic expansion.”

Since 2007, the company has simplified auto finance transactions—including auto refinancing, lease-purchases, and off-fleet purchases. The new brand name reflects the company’s continued focus on developing the ultimate auto finance support platform, complete with new business lines that will further enable the firm to support the financial decisions of its customers.

With the name change comes a new logo and website that keeps with the original light, trusted feel of Innovative Funding Services, only simpler and more memorable.
The company’s ownership and management have not changed. The new name will be a “doing business as” (DBA) name. For more information about the name change or to learn more about Tresl™, please visit

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